Why has the Times of India started charging for its epaper?
Posted by Aarav Khatri on
Feb, 14 2023
The Times of India has recently announced that it will now be charging for its epaper. The decision to move from a free to a pay model is motivated by its need to diversify its revenue streams and more effectively monetize its content. The move has been met with opposition from its readers, who are used to getting content for free. To make the subscription worth it, the company is offering exclusive content, discounts, and loyalty packages. The company hopes that the move will strengthen their position in the market, while still providing its readers with a reliable source of quality content.